SEO Promotion of an Online Store

"Autoplivka" is an online store specializing in the sale of automotive films throughout Ukraine. Its primary customers included both private car owners who applied the films themselves (B2C) and professional detailing centers, auto repair shops (STOs), and vehicle wrapping studios that purchased products for their clients (B2B).

At the beginning of the cooperation, the website was running on an outdated platform and had a significant number of technical issues. Due to indexing errors, incorrect functionality of certain pages, and non-compliance with modern Google requirements, the website had been gradually losing organic traffic and search rankings following Google algorithm updates.

Industry Specifics:

The automotive film market serves two distinct audiences: end customers and professional studios that regularly purchase materials for commercial projects. Therefore, the website needed to meet the needs of both retail customers and businesses by providing a well-structured catalog, convenient product search, and maximum technical stability.

1. Stop the decline in organic traffic and Google rankings.
2. Eliminate critical technical issues affecting website indexing.
3. Build a modern SEO-friendly catalog structure.
4. Prepare the project for migration to a new platform without losing accumulated SEO rankings.
5. Ensure long-term growth in organic traffic and sales.

The project was approached comprehensively, with a primary focus on technical SEO and website development.

• Comprehensive Technical Audit: A full technical audit of the website was conducted, identifying critical issues that negatively affected indexing, website performance, and Google rankings.

• Technical Issue Resolution: Working closely with the development team, indexing errors were fixed, the website structure was optimized, internal linking was improved, proper page indexation was configured, and duplicate content issues were resolved.

• Migration to a New Website (Main Hypothesis): The key hypothesis was that the outdated platform no longer met the requirements of modern SEO. A decision was made to migrate the client to a new website with a modern architecture while preserving existing search equity and ensuring a seamless SEO migration.

• SEO Optimization: After the migration, the category structure, metadata, content, and internal linking were re-optimized, allowing the website to recover lost rankings and achieve sustainable organic growth.

Thanks to comprehensive technical optimization, migration to a new platform, and systematic SEO efforts, the project achieved the following results:

• +93.49%: Organic traffic

• +65.00%: Lead generation

• +51.00%: B2B sales

The "Autoplivka" case demonstrates that modern SEO is impossible without a technically sound website. To achieve stable business growth, a website must be regularly updated, continuously improved, and remain fully aligned with the latest search engine requirements.